We created the CUB to help mothers to have a safer and healthier option during pregnancy, labor and birth

Are you ready for a better experience?
Yes, I want my CUB!

Upright Birth Benefits

Researchers believe that giving birth in an upright position can benefit the mother and baby
More space for your baby

Being upright during labor and birth can increase the space within your pelvis for your baby to be born by 28-30%. Your labor contractions can be more effective

Better with labor and birth

Your baby will cope better with labor and birth and will be less distressed, 54% less incidence of fetal heart abnormalities

Less labor stages

The length of the first stage of your labor, between 3-10 centimetres can be significantly reduced by up to 50% and a shorter second stage (pushing stage) of labor

Safer option

You are 23% less likely to need a medically assisted birth. More space, less distress and a shorter labour results in fewer necessary intervention

This is why we do what we do

We are very proud of the service we provide and stand by every product we carry. Read our testimonials from our happy customers.

What's on our mind

Explore our blog for insightful articles, personal reflections and ideas that inspire action on the topics you care about.

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