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Cookie and Privacy Policy

CUB Comfortable Upright Birth Support > Cookie and Privacy Policy

About this Cookie and Privacy Policy

This Cookie Policy explains what cookies are and how we use them. You should read this policy to understand what cookies are, how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used and how to control the cookie preferences. For further information on how we use, store and keep your personal data secure, see our Privacy Policy.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Your consent applies to the following domains: cubmama.com

Your current state: No consent given. Manage your consent.

What are cookies ?

Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies ?

As most of the online services, our website uses cookies first-party and third-party cookies for a number of purposes. The first-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use ?

Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket and checkout securely.

Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit etc. These data help us understand and analyze how well the website performs and where it needs improvement.

Marketing: Our website displays advertisements. These cookies are used to personalize the advertisements that we show to you so that they are meaningful to you. These cookies also help us keep track of the efficiency of these ad campaigns.

The information stored in these cookies may also be used by the third-party ad providers to show you ads on other websites on the browser as well.

Functional: These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing contents on the website on social media platforms.

Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.

How can I control the cookie preferences ?

Should you decide to change your preferences later through your browsing session, you can click on the “Privacy & Cookie Policy” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more out more on how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org.

Protecting your personal details on our website

Last updated: 8 May 2018

Birthsparks (registered number SC437142), whose registered office is at Unit A1A, Olympic Business Park,
Drybridge Road, Kilmarnock, Ayrshire, KA2 9BE, knows that you care how information about you is used and
shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes our privacy
policy and forms part of our website terms and conditions (‘Website Terms’).
By accepting our Website Terms or by visiting http://www.cub-support.com/ (‘the Website’) you are
accepting and consenting to the practices described in this Privacy Policy.
The Website is brought to you by Birthsparks. Birthsparks believes it is important to protect your Personal Data
(as defined in the Data Protection Act 1998) and we are committed to giving you a personalised service that
meets your needs in a way that also protects your privacy. This policy explains how we may collect Personal
Data about you. It also explains some of the security measures we take to protect your Personal Data, and
tells you certain things we will do and not do. You should read this policy in conjunction with the Website
Terms.
When we first obtain Personal Data from you, or when you take a new service or product from us, we will give
you the opportunity to tell us if you do or do not want to receive information from us about other services or
products (as applicable). You can normally do this by ticking a box on an application form or contract. You
may change your mind at any time by emailing us at the address below.
Some of the Personal Data we hold about you may be ‘sensitive personal data’ within the meaning of the Data
Protection Act 1998, for example, information about your health or ethnic origin.

1 Collecting Information
We may collect Personal Data about you from a number of sources, including the following:
1.1 From you when you agree to take a service or product from us, in which case this may include your
contact details, date of birth, how you will pay for the product or service and your bank details.
1.2 From you when you contact us with an enquiry or in response to a communication from us, in which
case, this may tell us something about how you use our services.
1.3 From documents that are available to the public, such as the electoral register.
1.4 From third parties to whom you have provided information with your consent to pass it on to other
organisations or persons.
2 Using Your Personal Information
2.1 Personal Data about our customers is an important part of our business and we shall only use your
Personal Data for the following purposes and shall not keep such Personal Data longer than is
necessary to fulfil these purposes:
2.1.1 To help us to identify you when you contact us.
2.1.2 To help us to identify accounts, services and/or products which you could have from us or
selected partners from time to time. We may do this by automatic means using a scoring
system, which uses the Personal Data you have provided and/or any information we hold
about you and Personal Data from third party agencies (including credit reference
agencies).
2.1.3 To help us to administer and to contact you about improved administration of any accounts,
services and products we have provided before, do provide now or will or may provide in
the future.
2.1.4 To allow us to carry out marketing analysis and customer profiling (including with transactional
information), conduct research, including creating statistical and testing information.
2.1.5 To help to prevent and detect fraud or loss.
2.1.6 To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia
messages) about products and services offered by us where
2.1.6.1 these products are similar to those you have already purchased from us,
2.1.6.2 you were given the opportunity to opt out of being contacted by us at the time your
Personal Information was originally collected by us and at the time of our
subsequent communications with you, and
2.1.6.3 you have not opted out of us contacting you.
2.1.7 To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia
messages) about products and services offered by us and selected partners where you
have expressly consented to us doing so.
2.1.8 We may monitor and record communications with you (including phone conversations and
emails) for quality assurance and compliance.
2.1.9 We may check your details with fraud prevention agencies. If you provide false or inaccurate
information and we suspect fraud, we will record this.
2.2 We will not disclose your Personal Data to any third party except in accordance with this Privacy
Policy.
2.3 We may allow other people and organisations to use Personal Data we hold about you in the following
circumstances:
2.3.1 If we, or substantially all of our assets, are acquired or are in the process of being acquired by
a third party, in which case Personal Data held by us, about our customers, will be one
of the transferred assets.
2.3.2 If we have been legitimately asked to provide information for legal or regulatory purposes or
as part of legal proceedings or prospective legal proceedings.
2.3.3 We employ companies and individuals to perform functions on our behalf and we may disclose
your Personal Data to these parties for the purposes set out in clause 2.1 or, for example,
for fulfilling orders, delivering packages, sending postal mail and email, removing
repetitive information from customer lists, analysing data, providing marketing assistance,
providing search results and links (including paid listings and links) and providing
customer service. Those parties are bound by strict contractual provisions with us and
only have access to Personal Data needed to perform their functions, and may not use it
for other purposes. Further, they must process the Personal Data in accordance with this
Privacy Policy and as permitted by the Data Protection Act 1998. From time to time, these
other people and organisations to whom we may pass your Personal Data may be outside
the European Economic Area. We will take all steps reasonably necessary to ensure that
your Personal Data is treated securely and in accordance with this Privacy Policy and the
Data Protection Act 1998.
2.4 Where you give us Personal Data on behalf of someone else, you confirm that you have provided them
with the information set out in this Privacy Policy and that they have not objected to such use of their
Personal Data.
2.5 In connection with any transaction which we enter into with you:
2.5.1 We may carry out with one or more licensed credit reference and fraud prevention
agencies:
2.5.1.1 credit checks where you have given us your express consent, and
2.5.1.2 fraud prevention checks.
We and they may keep a record of the search. Information held about you by these agencies may
be linked to records relating to other people living at the same address with whom you are
financially linked. These records will also be taken into account in credit and fraud prevention
checks. Information from your application and payment details of your account will be recorded
with one or more of these agencies and may be shared with other organisations to help make
credit and insurance decisions about you and members of your household with whom you are
financially linked and for debt collection and fraud prevention. This includes those who have
moved house and who have missed payments.
2.5.2 If you provide false or inaccurate information to us and we suspect fraud, we will record this
and may share it with other people and organisations. We, and other credit and insurance
organisations, may also use technology to detect and prevent fraud.
2.5.3 If you need details of those credit agencies and fraud prevention agencies from which we
obtain and with which we record information about you, please write to our Data
Protection Manager at Birthsparks, Unit A1A, Olympic Business Park, Drybridge Road,
Kilmarnock, Ayrshire, KA2 9BE.
3 Protecting Information
We have strict security measures to protect Personal Data.
3.1 We work to protect the security of your information during transmission by using Secure Sockets Layer
(SSL) software, which encrypts information you input.
3.2 We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we
transmit the entire credit card number to the appropriate credit card company during order
processing.
3.3 We maintain physical, electronic and procedural safeguards in connection with the collection, storage
and disclosure of personally identifiable customer information. Our security procedures mean that
we may occasionally request proof of identity before we disclose personal information to you.
3.4 It is important for you to protect against unauthorised access to your password and to your computer.
Be sure to sign off when you finish using a shared computer.
4 The internet
4.1 If you communicate with us using the internet, we may occasionally email you about our services and
products. When you first give us Personal Data through the Website, we will normally give you the
opportunity to say whether you would prefer us not to contact you by email. You can also always
send us an email (at the address set out below) at any time if you change your mind.
4.2 Please remember that communications over the internet, such as emails and webmails (messages sent
through a website), are not secure unless they have been encrypted. Your communications may go
through a number of countries before they are delivered – this is the nature of the internet. We cannot
accept responsibility for any unauthorised access or loss of Personal Data that is beyond our control.
5 Cookies
When we provide services, we want to make them easy, useful and reliable. This sometimes involves
placing small amounts of information on your computer. These are called ‘cookies’.
These cookies cannot be used to identify you personally and are used to improve services for you, for
example through:
– Letting you navigate between pages efficiently
– Enabling a service to recognise your computer so you don’t have to give the same information during
one task
– Recognising that you have already given a username and password so you don’t need to enter it for
every web page requested
– Measuring how many people are using services, so they can be made easier to use and that there is
enough capacity to ensure they are fast To learn more about cookies, see:
– www.allaboutcookies.org
– www.youronlinechoices.eu
– www.google.com/policies/technologies/cookies/
Users typically have the opportunity to set their browser to accept all or some cookies, to notify them
when a cookie is issued, or not to receive cookies at any time. The last of these options, of course,
means that personalised services cannot be provided and the user may not be able to take full advantage
of all of a website’s features. Refer to your browser’s Help section for specific guidance on how it allows
you to manage cookies and how you may delete cookies you wish to remove from your computer.
Multiple cookies may be found in a single file depending on which browser you use.
The cookies used on this website have been categorised based on the categories found in the ICC UK
Cookie guide, as follows:
Category 1: strictly necessary cookies
These cookies are essential in order to enable you to move around the website and use its features, such
as accessing secure areas of the website. Without these cookies services you have asked for, like
shopping baskets or e-billing, cannot be provided.
6 Links
6.1 The Website may include third-party advertising and links to other websites. We do not provide any
personally identifiable customer Personal Data to these advertisers or third-party websites.
6.2 These third-party websites and advertisers, or internet advertising companies working on their behalf,
sometimes use technology to send (or ‘serve’) the advertisements that appear on the Website
directly to your browser. They automatically receive your IP address when this happens. They may
also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and
other technologies to measure the effectiveness of their ads and to personalise advertising content.
We do not have access to or control over cookies or other features that they may use, and the
information practices of these advertisers and third-party websites are not covered by this Privacy
Policy. Please contact them directly for more information about their privacy practices. In addition,
the Network Advertising Initiative offers useful information about internet advertising companies
(also called ‘ad networks’ or ‘network advertisers’), including information about how to opt-out of
their information collection.
6.3 We exclude all liability for loss that you may incur when using these third party websites.
7 Further Information
7.1 If you would like any more information or you have any comments about our Privacy Policy, please
either write to us at Data Protection Manager, Birthsparks, Unit A1A, Olympic Business Park,
Drybridge Road, Kilmarnock, Ayrshire, KA2 9BE, or email us at office@birthsparks.co.uk
7.2 We may amend this Privacy Policy from time to time without notice to you, in which case, we will publish
the amended version on the Website. You confirm that we shall not be liable to you or any third
party for any change to this Privacy Policy from time to time. It is your responsibility to check regularly
to determine whether this Privacy Policy has changed.
7.3 You can ask us for a copy of this Privacy Policy and of any amended Privacy Policy by writing to the
above address or by emailing us at office@birthsparks.co.uk. This Privacy Policy applies to
Personal Data we hold about individuals. It does not apply to information we hold about companies
and other organisations.
7.4 If you would like access to the Personal Data that we hold about you, you can do this by emailing us at
office@birthsparks.co.uk or writing to us at the address noted above. There may be a nominal
charge of £10 to cover administrative costs.
7.5 We aim to keep the Personal Data we hold about you accurate and up to date. If you tell us that we are
holding any inaccurate Personal Data about you, we will delete it or correct it promptly. Please email
us at office@birthsparks.co.uk or write to us at the address above to update your Personal Data.

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The CUB is a comfortable, versatile, inflatable support designed to help mothers adopt and maintain positions that are physically the most helpful for them and their babies during labour and birth.

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