Happy Mums

The Big Birthday SALE is Now ON

23rd -30th June only!

The end of June marks 8 years since our very first CUB was sold. To celebrate over 30,000 Mamas, Families, Doulas, Midwives, Drs and birth workers loving the CUB since then we are discounting 80 CUBs by 30% for one week only.

GBP: £120 down to £80

USD: £128 down to $98

Euro: 140 down to 93

AUD: $225 down to $142

CUB Comfortable Upright Birth Support

CUB Inflatable Birth Support

Comfortable, Upright Birth (CUB)
The world’s top selling brand for a great pregnancy, labour and birth experience. Loved by families, hospitals, and birth centres in over 90 countries around the world.
A multi award winning, patented support that can provide all the advantages of mobility, comfort and upright positions for labor and birth including squatting, kneeling and forward leaning.
Lightweight, easy to use, clean and store, the CUB is the modern version of the traditional birthing stool.
Find Out MoreOur BrochureResearch

Why are upright positions important during birth?

Research has shown that adopting upright positions during labor and birth
can have many advantages for both mother and baby.
The chance of your baby becoming distressed during labor when you are upright is decreased by

0 %

Being upright during labor and birth can increase the available space within the pelvis by up to

0 %

Your chance of needing a cut in your perineum to help your baby be born is reduced by

0 %

If you are upright during birth, your chance of needing medical assistance e.g. forceps is reduced by

0 %

If you birth in an upright position, emergency caesarean sections are reduced by

0 %

Our Blog

Discover all things labor, birth and babies!
Preparing For Childbirth: Ensuring The Best & Safest Birthing Method For You
Read more
Birthing Positions From Labor To Delivery: What Is The Best Way To Give Birth?
Read more
VBAC and upright birth
Read more

Video Tutorials

Learn how to use and look after your CUB
CUB Support Cleaning Guide

This short video is a practical guide to show how to clean your CUB inflatable birth support, quickly and easily.

Using the CUB on a bed during labor and birth

Midwife and CUB inventor Cass takes you through using your CUB on a bed during labor and birth.

What's the story behind the CUB?

What's the story behind the CUB? Find out from its inventor, midwife Cass.

Using your CUB in labor and birth

A quick demonstration on inflating and using the CUB for labor and birth.

Maintaining upright positions for labor and birth

Our short animation shows how the CUB can help you maintain upright positions for labor and birth.

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